Fudge stripes5/10/2023 Per the case, the importance of using butter over vegetable oils when making fudge is “widely acknowledged.”įurther, the suit says Keebler Fudge Stripes cookies do not contain milk as expected by consumers but instead contain whey, which lacks the milkfat present in milk. Although consumers expect a product represented as containing fudge to be made with butter, sugar and milk, Keebler Fudge Stripes cookies contain vegetable oils instead of butter, the suit says. ![]() The 13-page case alleges the “made with real Keebler fudge” claim, among other fudge-related representations, on the product’s label is meant to deceive consumers into paying more for a product they believe to contain butter, sugar and milk, ingredients that the suit says are “essential to fudge.” Instead, the “fudge” portion of the cookies is made with vegetable syrup, invert syrup and whey, the lawsuit says.Īccording to the case, the packaging representations on Keebler Fudge Stripes cookies are “false, deceptive, and misleading” given the snack “lacks the ingredients essential to any fudge, let alone ‘real’ fudge.”Īccording to the American Bakers Association’s 2019 Power of Bakery report, about 50 percent of consumers who buy bakery products search for “real” ingredients, or those defined as recognizable ingredients that may be found in a consumer’s “kitchen cupboard,” the lawsuit states. New to ? Read our Newswire DisclaimerĪ proposed class action claims the packaging of Ferrara Candy Company’s Keebler brand “Fudge Stripes” shortbread cookies is misleading in that it does not disclose that the product is not made with real fudge.
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